Selling Change

A large part of a marketing department’s job is to cause change. Whether that is bringing a new product to an existing market or luring in new customers to existing lines of products, marketers usually need to bring in new business based on causing consumers to...

Low-cost Marketing Suggestion

I believe words have a place in marketing. A company can use them to elicit an association between a company and a feeling. Watch a few luxury car ads, listen to the voiceover and you’re likely to find plenty of examples of this. However, small businesses can...

When Promotions Go Wrong

Yesterday I saw this article from the Boston Herald on Google News. Basically, Bank of America was running a promotion and used a match and bomb graphic on a flyer. However, the text that was supposed to accompany the picture wasn’t in place before the fax was...

The Problems with Discounting

Many businesses discount their prices in an attempt to pull customers to their brand(s). Coupons are the norm for many retailers. However, this promotional tool can adverse effects if used in the wrong sector of business. In the restaurant industry many locally owned...