DIY Public Relations Week
This week is all about public relations. As such, I am going to post (at least) five different items related to media relations and personal branding using PR tactics. These posts are geared for people that unfamiliar with public relations tactics, dealing with...PR scandals and rebounds
Here is a brief slide show from Fast Company that mentions companies that went through PR scandals and survived. The eight brands that Fast Company says are rebounding are: McDonald’sExxon MobilMerckTylenolFord/Firestone – debatableWendy’sMartha...Actions Speak Louder than Words
When maintaining, or creating, a reputation for a brand (product, company, non-profit, celebrity, etc.) it is important to remember that actions speak louder than words. It seems that the recent actions of Lindsey Lohan and Adam "Pacman" Jones provide the...Bad Press can be Bad for Business
In the midst of an SEC investigation about Whole Foods acquisition of Wild Oats, Whole Foods is back on the negative press coverage trail. Here is a link to the latest PR blunder by CEO Jack Mackey. SummaryJohn Mackey, Whole Foods Chief Executive, decided to post...Follow Me
My Companies
Sponsors
Below are companies I use on client work and recommend you use as well.
