Craig Rentmeester
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No Response from Spokesperson; Why no Response is Usually the Worst Response

by Craig Rentmeester | Jul 17, 2007 | Marketing & PR

In public relations, and especially crisis communications, many organizations decline to comment or will not return an editor’s phone calls. This will appear in broadcast and in print as a side note (The company declined to comment…The company could not be...

Any Publicity Is (not) Good Publicity

by Craig Rentmeester | Jun 13, 2007 | Marketing & PR

Everyone knows the phrase "any publicity is good publicity". This phrase gets used often, usually by people that don’t understand the role, and power, of well-managed public relations. I’d suggest eliminating it from your vocabulary. First,...

Great Products make Awareness and Sales Easier

by Craig Rentmeester | May 16, 2007 | Business, Marketing & PR, Technology

If you read business publications and main stream media, you’re likely to stumble across an article featuring Apple. The surprising thing about the articles that are written is that many of them boast about Apple and its products in a positive light. Meanwhile,...
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