by Craig Rentmeester | Nov 13, 2007 | Marketing & PR
What is media relations? Media relations is the practice of developing relationships with journalists and editors at media outlets. The hope is that, from doing so, you will garner media coverage for your business or cause. In addition, establishing relationships with...
by Craig Rentmeester | Jul 7, 2007 | Marketing & PR
NH Hoteles did something remarkable this week. Rather than hiring a demolition to demolish one of its hotels, the company decided to allow 30 customers the opportunity to "relieve stress" by destroying everything in their path. Here is a link to a story from...
by Craig Rentmeester | Jun 13, 2007 | Marketing & PR
Everyone knows the phrase "any publicity is good publicity". This phrase gets used often, usually by people that don’t understand the role, and power, of well-managed public relations. I’d suggest eliminating it from your vocabulary. First,...