On-page SEO Tip: Heading Tags

To promote my e-book, I will be providing tips related to on-page search engine
optimization from time to time.

Today’s topic is heading tags.

Here is an overview courtesy of HTML Code Tutorial.

Each heading tag indicates the relative importance of each section it is heading: <H1 ...> is for the major sections of your document, or as the one heading to the entire document.  <H2 ...> is for the secondary sections of your document, etc.

Basically, you can think of the heading tag as being similar to a newspaper’s headline.


To help optimize your pages using heading tags, keep these three rules in mind:

  • Each page should have unique heading tags related to the content on that page.
  • Heading tags should contain important keywords, with the most important keyword(s) appearing the H1 tag and descending in importance from there on.
  • Don’t use more than one H1 tag.

    Heading tags

The graphic on the right, courtesy of Net Mechanic, visually displays how heading tags
The source code for this graphic would be:


Download my free ebook about on-page SEO.


  1. Very helpful – I am wondering if, using typepad, you had to manually add those???

  2. Hi Lesli,
    The title tag is automatically formatted to be the H3 tag and the blog name and description are automatically H1 and H2 tags respectively.
    View the page source on my blog to see the code.
    I hope this helps.


Submit a Comment

Your email address will not be published. Required fields are marked *