Selling Change
A large part of a marketing department’s job is to cause change. Whether that is bringing a new product to an existing market or luring in new customers to existing lines of products, marketers usually need to bring in new business based on causing consumers to...Marketing and Responsibility
Seth Godin had a great post today (link to post). He writes about how marketers should take responsibility for their actions. He gives great examples about allowing Pepsi to sponsor a neighborhood field in exchange for a long-term contract to sell Pepsi and about the...Low-cost Marketing Suggestion
I believe words have a place in marketing. A company can use them to elicit an association between a company and a feeling. Watch a few luxury car ads, listen to the voiceover and you’re likely to find plenty of examples of this. However, small businesses can...Any Publicity Is (not) Good Publicity
Everyone knows the phrase "any publicity is good publicity". This phrase gets used often, usually by people that don’t understand the role, and power, of well-managed public relations. I’d suggest eliminating it from your vocabulary. First,...Blogger banned, Web 2.0 in the courts?
Getting people to change is tough and apparently the NCAA rules are even tougher. Here is a link to an interesting article that I saw on ESPN.com. The Scoop: A reporter was kicked out the NCAA baseball tournament for blogging game updates during play. The Big Deal:...Organization Resource
After realizing how cluttered my computer and work space are I decided to look online for organization tips. Here is a link to a good resource that has tips and ways to handle certain situations that you’re likely to encounter. The only downside is that the site...Follow Me
My Companies
Sponsors
Below are companies I use on client work and recommend you use as well.
