Link: 2008 Ad Age Search Marketing Fact Pack
Here is a link to the 2008 Ad Age Search Marketing Fact Pack. Here are some of the key things I noticed when looking through the data. Keyword Data As the Internet continues to gain content, search queries continue to get more and more specific. See slide 14 for the...When Investing in Online Marketing in 2009
It's annual planning season. The hot topic in a lot of companies right now is sure to be 'How can we reduce or maintain our marketing budget in 2009 while still achieving sales growth". The conversation then turns to the Internet. Let's redesign our...Good SEO Read for Small Business Marketers
Here is a link to an article from Search Engine Watch that discusses 25 best practices in web design for small businesses. One useful tip that I overlooked previously was targeting locally known names — such as Twin Cities, SoHo, DIA, LAX, Orange County, etc....The What, Where and How of SEO
When I look at web sites, which is quite often, I tend to look for how well their content is optimized — from an on-page perspective, of course. Even when I am just trying to take in the content, I can’t help but notice title tags, directory and file names...Follow Me
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