Here is a link to Google's SEO Starter Guide.
It covers many of the factors discussed in my on-page SEO book, called We Have a Web site. Now What?
Some unique things that I covered are how to properly optimize PDFs (Page 16), and a helpful list of non-Google sponsored SEO resources. (page 17)
Thanks for the seo guide. I’m sure seo beginners will get a lot of help from this one.