Change the Rules

A problem that some companies face is that the way they’ve always attracted customers and made sales changes. Here are some examples you can probably relate to: Sales numbers are down. Customer retention rates are down. Customer service calls are up. Direct mail...

Why get Involved with Online Video

Online video has grown tremendously  in 2007. Sites are popping up and attracting more and more submissions and visitors each day. Thus, there is a market audience for online videos. But, there are other reasons to incorporate video into your marketing mix. 1....

Post-sale Tactics for Pre-sale Marketing

With annual marketing plans being finalized and companies deciding on plans for 2008, I figured I would mention a few cost-effective, post-sale marketing tactics. Here are four easy things that are easy to implement to any marketing plan. Case studies White Papers...