Actions Speak Louder than Words
When maintaining, or creating, a reputation for a brand (product, company, non-profit, celebrity, etc.) it is important to remember that actions speak louder than words. It seems that the recent actions of Lindsey Lohan and Adam "Pacman" Jones provide the...No Response from Spokesperson; Why no Response is Usually the Worst Response
In public relations, and especially crisis communications, many organizations decline to comment or will not return an editor’s phone calls. This will appear in broadcast and in print as a side note (The company declined to comment…The company could not be...Unique Event + Free Labor = Great Idea
NH Hoteles did something remarkable this week. Rather than hiring a demolition to demolish one of its hotels, the company decided to allow 30 customers the opportunity to "relieve stress" by destroying everything in their path. Here is a link to a story from...Any Publicity Is (not) Good Publicity
Everyone knows the phrase "any publicity is good publicity". This phrase gets used often, usually by people that don’t understand the role, and power, of well-managed public relations. I’d suggest eliminating it from your vocabulary. First,...Follow Me
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