Low-cost Marketing Suggestion
I believe words have a place in marketing. A company can use them to elicit an association between a company and a feeling. Watch a few luxury car ads, listen to the voiceover and you’re likely to find plenty of examples of this. However, small businesses can...Any Publicity Is (not) Good Publicity
Everyone knows the phrase "any publicity is good publicity". This phrase gets used often, usually by people that don’t understand the role, and power, of well-managed public relations. I’d suggest eliminating it from your vocabulary. First,...Social Media and the Presidential Race
Ten republican hopefuls take the stage tonight for their first debate in New Hampshire. With the upcoming presidential election in mind, I decided to do a little social network research on Facebook. Here are a few things that I found. 1). Barack Obama has over 87,600...Marketing and the Guthrie
Earlier this week I saw an article on CNN about the new Guthrie Theater in Minneapolis, MN. The article basically says that the new theater wants to draw people in see theatrical performances, but also to hang out drinking coffee at the cafe, eating at the fine-dining...Follow Me
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